2023 100th NAB Show: Accessibility
No matter what kind of creator you are, you've probably heard of the NAB Show at some point in your profession. Some of the world's most talented creatives run out to Las Vegas to attend NAB each year. While at NAB, they can find new technologies, share wisdom, make new relationships and experience workshops hosted by Future Media Conferences and many others.
It showcases broadcasting, media, and entertainment advancements, with brands revealing their latest technologies. Let's look at the major highlights from NAB 2023 that deal with accessibility within technology that I have found.
First, I visited Sony with their new RTK Real-Time Kinematic Kit release for their drone. I also had a lovely talk with a few people about their SDKs about seeing what they are doing to make their hardware and software more accessible. I can't go into much detail, but they work on great things and continue pushing the camera market's bounds, making them accessible to everyone.
Second, I visited Adobe and talked to them about accessibility within Premiere Pro and After Effects. I spoke to the accessibility head for After Effects. She was remarkably insightful and knows a long way needs to be done, especially on the Mac side. Then I got invited to a party, and I got to meet the Product Manager for Premiere; he said that massive changes are coming later this year, without disclosing too much but that they will be able to utilize things that they cannot due to limitations of the app, such as more with voiceover on the Mac.
Then third, while I was at the Adobe booth, I also caught up with Frame.io. I talked to their marketing expert, and he was more than helpful. I told him some insightful feedback to give the Teams there, like the accessibility with Zoom sometimes doesn't work with the Final Cut Pro extension tool. I told him there were also a few others I could see improvement. Another thing I mentioned do they have disabled people on their team not just for diversity and inclusion but to test the product. He said that was something they hadn't thought about, so there could be significant opportunities for me to expand on this topic in a future blog post.
Forth, I had a very excellent conversation with Blackmagic and Resolve. They have done great things for the visually and hearing impaired by using transparent colors within macOS and VoiceOver on the Mac! I talked to a specialist who will get me a form to submit more feedback.
Last but not least were the excellent accessibility sessions that went on. I attended a TON, and this was honestly the most moving part of the NAB Show 100th Anniversary. I sat in a panel that had visually and hearing impaired. They said they should always be included in the video field as a producer, director, or just some aspect of the process. And this statement I couldn't agree more with this; ordinary people can NOT do audio descriptions within closed captions or audio SFX. People with disabilities need to get into the conversations within the production that is going on.
Let me know if you visited NAB 2023 and your favorite accessibility thing that a company announces. Maybe next year, I will go and see them and write a blog post about it! :)
Some photos provided by NAB Show Press
